Wired Writer's Disappearing Act Spurs Nationwide Manhunt
Wired Magazine recently presented their online readership with a challenge: find writer Evan Ratliffe and win a $5000 bounty. In this age of Twitter and GPS broadcasting our whereabouts and goings-on down to the minute, the prospect of vanishing entirely for 30 days seems counter intuitive… in fact, is that even possible? With identifying data generated from every credit transaction, cellular conversation, and data transfer, the modern paper trail can easily be exploited by the savvy sleuth. Armed with prepaid phones, gift cards, a slew of disguises, and one clever pseudonym, Evan abandoned his whole life, disappearing for barely 3 weeks before being discovered thousands of miles from home.
While this experiment brings up the potentially worrisome pitfalls of our connection addiction, it also brings up a good point. Evan's final undoing was a social networking search for local restaurants, and yet what was a liability for him can be an asset for your small business. More often than not, being found by potential customers is contingent on relevant local search results, and the publishing of daily content with CloudProfile is the easiest way to bump up your Google results and get noticed. Social media marketing with is the best way to be found and engage your customers (or pursuers?) online. It worked for Evan… unfortunately.
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- 2 years ago
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