Viral DARPA Balloon Hunt Celebrates Internet's 40th Anniversary
Find 10 red balloons, win $40,000; that was the challenge issued by the Defense Advanced Research Projects Agency. The twist? The weather balloons were released into the wind at random locations across the US. DARPA was instrumental in the birth of the internet, and they staged the competition to measure the usefulness of the internet for time-critical and information intensive collaborative tasks over long distances. The winning MIT Human Dynamics group surpassed their expectations by finding the balloons in a mere 9 hours by utilizing a sophisticated social networking tracker. By implementing an incentive structure to proportionally compensate all contributors, big and small, and by inviting key individuals to participate, MIT effectively proved the potential of Facebook and Twitter.
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