Toolkit Tuesday: Average Teens' Daily Media Use Astronomical, Rising
The Kaiser Family Foundation, a healthcare-centric NGO, recently completed a study focusing on the media use of American youths, and the results may surprise you. The 10 year, three-phase survey found that on average, 8-18 year-olds devote almost 8 hours of the typical day to television, texting or the internet. Inclusion of the "multi-tasking" wild card pushes this daily average up to a whopping 10 hours of media exposure! How do they do it?
Ignoring the mildly interesting socioeconomic indicators included this report makes the potential impact of its findings all the more clear. To sum it up in two words or less: Captive Audience. It is safe to assume that most multitasking involves entertainment in conjunction with social media. CloudProfile is a platform you can access from any computer anywhere, designed specifically to engage your customers directly within the confines of their preferred social media. Free promotion and direct interaction are just a few of the ways social media marketing can take advantage of this key demographic.
- 2 years ago
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