Paternity Debate Rages Over Google's Estranged Chinese Sister

In response to the recent posturing between the Chinese government and global search conglomerate Google, a Chinese university student has launched search engine Goojje.com. The name is a homophone with the Chinese for "little sister" and the site's original welcome message asked for amnesty for its "brother" (roughly pronounced 'google' in Chinese) in its ongoing dispute. With Google's departure looking more certain, the site has shifted its message to welcoming refugee searches and encouraging community development. Unfortunately for China, the site is little more than a clever mimic, and Goojje's adherence to strict censorship standards makes it a poor doppelganger, indeed.

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