Mac Monday: Apple and Google Square Off

Two companies with nearly universal brand recognition have been swapping paint for third position in the browser war for years, and the growth of Android has spilled the battle into the mobile arena. With phones such as the Droid and the new Nexus One aimed directly at ending the iPhone's dominance, it's no surprise that tempers have flared between the tech rivals. What does Apple CEO Steve Jobs think Google's 'don't be evil' corporate manta? "It's bullshit," he was quoted saying during the town hall-style debriefing following the iPad unveiling. Google CEO Steve Ballmer also waxed snarky with little hesitation in response to Apple's new product, asking a reporter to remind him of: "the difference between a large phone and a tablet."

The one-upsmanship doesn't end in the PR category, either. The recent release of a Bing! iPhone app has led closed-door conferences about Apple replacing Google as its default mobile search provider. Google has also released a HTML5-enabled mobile app version of its Google Voice service, completely bypassing Apple's App store approval dithering using their own Safari browser. Regardless of the side you choose, this sort of competition is good for the consumer. Google and Apple are locked in a contest to exceed each other's (and our) expectations and impressive innovation has been the major result thus far.

Student Experts supports users of all platforms and will always be available to help you optimize your next MacBook TouchPro or troubleshoot your Android-enabled Washing Machine (actual product, BTW). Call today to take advantage of our skilled technicians for security, upgrades, data transfers and more!

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