Toolkit Tuesday: Internet Most Popular, Least Original News Source
Two recent studies by the Pew Research Center place the Internet firmly in first place as the most common form of news media consumption. Although 92% of these users get their information from multiple sources, 21% rely on a single website! The new media is plays a key role in modern news consumption because of its portability, its capacity for personalization, and its participatory nature. Given the fact the people prefer to access their news on a mobile platform which is tailored to their interests and encourages discussion, it should come as no surprise that social networking websites such as Facebook and Twitter are gaining traction as news outlets. The study estimates that half of Americans rely on others to link them to important news stories, and the other half are actively engaged in sharing news stories with their social networks. The modern media landscape is endlessly segmented and often editorially biased, yet its inherent interactivity has allowed its popularity to surpass the traditional media it depends on.
While 73% of Americans rely on cable news and 61% get news online, a mere 50% use the local paper and only 17% read national news publications. As demand for local newspapers decreases, their coverage contracts, with some papers running 32% less than in 1999 and 72% less than in 1991. Comparing the mode of consumption with the source is a sobering proposition, with 8 of 10 reports consisting entirely of repackaged information from traditional media such as national newspapers and 95% of all stories that contain new information are from print media sources. As newspapers decline in popularity and the online echo chamber takes over, individuals and corporate entities take on more responsibility to control their own message. CloudProfile is the perfect social media marketing platform and is designed to make short work of sharing news links relevant to your small business and its following, as well as information straight from the horse's mouth.
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